Hyundai's Blasphemous Ad

I don't understand the rationale behind companies running ads to sell stuff that offends potential customers. Hyundai has an ad running during the world cup that shows a wedding in a Church in Argentina mimicking Catholic worship using Latin chants and a censor and a mock communion. I found it so completely bizarre that I'm still shaking my head. One thing is for sure, though. I would never buy a Hyundai after watching the ad. Would you? I just sent an email to Hyundai protesting this blasphemous ad. If you agree with me, go here and do the same.