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Tuesday, April 19, 2016

Relay for Life logo - pandering to Islam or just being inclusive?

Is the American Cancer Society’s Relay for Life Symbol an example of pandering to Islam?

At one time or another we have all looked at a logo and wondered what its meaning is or what hidden subliminal message might be entering our subconscious to spur us into buying whatever the company has to sell

When looking at the American Cancer Society’s (ACS) logo for their Relay for Life what first comes to mind? What message does it convey and what strikes us at first glance?
The ACS says that their Relay for Life symbol is a “simple logo in the shape of a crescent moon and the rays of the sun, accentuated by a single star to the left of it”. When seen in neighborhoods, storefronts, college campuses and corporate buildings in the 24 countries which support this effort it will remind all who see it of the “day and night battle for survival many men, women and children face on a daily (and nightly) basis.”

However, not knowing that it was supposed to represent a 24-hour struggle against cancer, when I first saw the logo (out for several years now, but it was the first time I paid it any attention doubtless because I am more aware of Islam creeping in today than 5 years ago) immediately the STAR and CRESCENT conveyed the message, to me at least, that the American Cancer Society is pandering to Islam. 

Our Lady of Guadalupe
standing on the crescent moon
National Flag of Turkey
adopted in 1844
I walked over to examine the logo more closely to see what company was accommodating Islam in such a manner as to have the star and crescent on their logo be the first thing one encounters when looking at it. The sun and three triangles representing the rays of the sun are secondary messages, that is, if one goes that far in scrutinizing further.

Design agencies charge thousands of dollars to create a company’s specific logo to catch our eye and transport their message into our minds. A company designed this logo with detailed instructions as to what the ACS wanted to convey. Undoubtedly before acceptance the logo was discussed with ACS’s corporate office and it is most certain that with the star and crescent so highly visible, more than one person recognized the overt Islamic character of the design. Nevertheless, the logo’s production clearly went forward, therefore what is one to think but that the ACS is pandering to Islam.

The logo could be representative of Christianity with the sun as the SON, the three triangular sun rays as the Holy Trinity, the star being the symbol of the Blessed Mother as the Morning Star and the crescent moon that upon which she stands in the image of Our Lady of Guadalupe but that would be carrying the symbolism too far. It would be too complicated, non-Catholics would not understand, and moreover, what secular corporate entity promotes Christianity today through their logo?

Of the 24 countries participating in Relay for Life situated in the 24 time zones of the universe, only two are Islamic – Turkey and the UAE. However one can be sanguine and proceed with the premise that ACS wants to be inclusive of every society and culture participating in the Relay for Life.

Canada's Relay for Life logo
Symbol of Islam
The ACS might admit that the star and crescent are representative of the Islamic cultures of the 2 participating countries (12%) however they dominate 90% of the logo – not in spatial dimension of course, but rather in sheer visionary effect. Since we are accustomed to read from left to right, the star and crescent are the first and foremost seen objects. But the star and crescent do not represent any one Islamic country as say, the Star of David would Israel, also a participating country. The star and crescent are symbols of Islam – the religion.

Researching the internet I found this site Read here where the blogger and several commenters also noticed the Islamic tone to Relay for Life's logo.

3 comments:

Anonymous said...

Islam loves to leave its mark. Google "flight 93 memorial crescent moon" for all about how they wanted a 911 memorial in the shape of the symbol for Islam. Michelle Malkin had a whole expose.

Anonymous said...

From California,

As far as I am concerned, the only religious memorial I want at ground zero is the cross at ground zero that God himself left there. To me it really said something -- that huge cross of wood left standing after most all else was destroyed.

Nona Ingham said...

Note
I am NOT an employee of the ACS, however I AM a proud 23 year participant and advocate for the Relay For Life. I have had the honor of meeting the "mother" and "Father of Relay as well.

The original Relay for Life logo from 1989 to late 90's was a very colorful pink purple and white logo with squiggles at the bottom half of the logo was a Moon with stars with the old ACS logo with the caduceus sword in the bottom left. That RFL logo was designed to symbolize 1/2 overnight, while the other 1/2 of the logo was a symbol of the sun. Back during this time, Relay was a 24 hour event everywhere. Cancer doesn't sleep so we don't either...

that logo was then redesigned to have more blank space in the logo for what I guess was easier reproduction, I don't really know. It's not so busy during this era. I believe from late 90's until just a couple of years ago. No squiggles, no fill in space. The words "Relay For Life" in the middle of the Moon/Sun appear. There is no American Cancer Society logo/verbiage on that logo, which I am sure is why it got changed...

then that logo was changed to what you will find now. the moon with the star, representing night, and 1/4 of the top right with the sun with the American Cancer Society Blue, White and Red logo in the bottom right 1/2 of the circle. There is also a 2 tone version of the logo. Still same symbolism - cancer doesn't sleep so we don't either.

The portion of the logo without the ACS logo in it is used for the entire Global Relay For Life program, with the host country's logo taking up the bottom right 25% of the logo.

No islamic symbolism - just symbolic of the 24 hour fight that cancer patients have, that 1 time a year, we supporters try to help carry.
http://relay.acsevents.org/site/DocServer/Why_We_Relay_Overnight.pdf?docID=160262

you can research "Relay For Life Logos" and "global relay for life logos" You will find the 3 transitions for ACS mentioned above and the logos for the Irish, Canadian, Turkish, Bermuda, and New Zealand's programs to name a few.