Is the American Cancer Society’s Relay for Life Symbol an example of pandering to Islam?
At one time or another we have all looked at a logo and wondered what its meaning is or what hidden subliminal message might be entering our subconscious to spur us into buying whatever the company has to sell
When looking at the American Cancer Society’s (ACS) logo for their Relay for Life what first comes to mind? What message does it convey and what strikes us at first glance?
The ACS says that their Relay for Life symbol is a “simple logo in the shape of a crescent moon and the rays of the sun, accentuated by a single star to the left of it”. When seen in neighborhoods, storefronts, college campuses and corporate buildings in the 24 countries which support this effort it will remind all who see it of the “day and night battle for survival many men, women and children face on a daily (and nightly) basis.”
However, not knowing that it was supposed to represent a 24-hour struggle against cancer, when I first saw the logo (out for several years now, but it was the first time I paid it any attention doubtless because I am more aware of Islam creeping in today than 5 years ago) immediately the STAR and CRESCENT conveyed the message, to me at least, that the American Cancer Society is pandering to Islam.
|Our Lady of Guadalupe|
standing on the crescent moon
|National Flag of Turkey|
adopted in 1844
Design agencies charge thousands of dollars to create a company’s specific logo to catch our eye and transport their message into our minds. A company designed this logo with detailed instructions as to what the ACS wanted to convey. Undoubtedly before acceptance the logo was discussed with ACS’s corporate office and it is most certain that with the star and crescent so highly visible, more than one person recognized the overt Islamic character of the design. Nevertheless, the logo’s production clearly went forward, therefore what is one to think but that the ACS is pandering to Islam.
The logo could be representative of Christianity with the sun as the SON, the three triangular sun rays as the Holy Trinity, the star being the symbol of the Blessed Mother as the Morning Star and the crescent moon that upon which she stands in the image of Our Lady of Guadalupe but that would be carrying the symbolism too far. It would be too complicated, non-Catholics would not understand, and moreover, what secular corporate entity promotes Christianity today through their logo?
Of the 24 countries participating in Relay for Life situated in the 24 time zones of the universe, only two are Islamic – Turkey and the UAE. However one can be sanguine and proceed with the premise that ACS wants to be inclusive of every society and culture participating in the Relay for Life.
|Canada's Relay for Life logo|
|Symbol of Islam|